CLIENT- MANOHAR LAL JEWELLERS

CLIENT- MANOHAR LAL JEWELLERS
A renowned retail jewellery chain of Delhi NCR with multiple stores
across the region, selling high end intricate jewellery made up of
Diamong, polki, Gold & Silver.

CHALLENGE
The brand wants to create an online presence by marketing
themselves on digital and social platforms. The aim is to increase
online presence, spread brand awareness by showcasing different
products, promoting discount offers on social media platforms,
increase reach and generate leads by showcasing intricate
jewellery pieces. The brand required a holistic online marketing
strategy to digitally promote the business across North India,
spread awareness and generate quality & convertible leads.

OBJECTIVE

- To engage potential customers & turn them into leads
- To increase brand visibility, awareness & recall
- Increase followers and page likes on social media platforms

Case Study

Lead Generation Campaign
Engagement Campaign
Brand Awareness Campaign
Reels being promoted on Instagram
Instagram boosting of selected posts
Devised a social media strategy to meet the requirements of the
client:
- Started by identifying platforms keeping in mind the simplistic yet
effective feature rich approach suitable for client's business model
- Initaited Social media marketing spreading across Facebook &
Instagram.
- Paid Ad campaigns being strategized and run for different
objectives:
- Our ORM services & quick manual responses built reputation
amongst interested customers
- Soon enough, we indulged in retargeting on social media channels
besides reaching unexplored & unaware audience leading to further
improved engagement and conversion rates
- A focused promotions with timely executed social calendars & lead
to a well managed & optimized social presence

Action Taken

Devised a social media strategy to meet the requirements of the
client:
- Started by identifying platforms keeping in mind the simplistic yet
effective feature rich approach suitable for client's business model
- Initaited Social media marketing spreading across Facebook &
Instagram.
- Paid Ad campaigns being strategized and run for different
objectives:

- Lead Generation Campaign
- Engagement Campaign
- Brand Awareness Campaign
- Reels being promoted on Instagram
- Instagram boosting of selected posts

- Our ORM services & quick manual responses built reputation
amongst interested customers
- Soon enough, we indulged in retargeting on social media channels
besides reaching unexplored & unaware audience leading to further
improved engagement and conversion rates

Results

Increased Brand Awareness, reach, recall and engagement
Added 2250+ page likes on Facebook, 1500+ Instagram Followers in less than 3 months
1 Crore+ reach, approx 3 Crore impressions
Reduced CPL, CPI, CPA and other costs