Nandini Infosystems

CLIENT- Nandini Infosystems

Client is a Tally certified partner and software solutions company,
providing customized solutions for applications like Accounting, GST
filing, CRM, DMS, Training, Integrations, and customizations.

CHALLENGE

The client was looking to promote their software solutions to Small and
medium enterprises who are looking to improve their business efficiency
and make their teams more productive. The client had multiple software
offerings ranging from Tally solutions, ERP, CRM software, Employee
monitoring tools and much more; which help businesses in setting up
efficient processes for better business efficiency. Since there are
multiple players in this domain, we strategized at creating unique content
aimed educating people about the benefits of these software and its
implementation, and hence differentiating Nandini Infosys from others.

OBJECTIVE

- To engage potential customers through content marketing & generate
leads
- To build a brand, increase visibility, awareness & gain recall
- Improve SEO results

Case Study

Holistic Digital Marketing strategy was devised and adopted to meet the
client requirements:
- Audited website, Identified keywords, and initiated the SEO work,
planned and executed blogs to support the SEO efforts
- Further initiated content planning by studying the products, and its
benefits, Prepared content & creatives for different social media
platforms.
- Initaited Social media marketing spreading across Linkedin, Facebook
& Instagram.
- Paid Ads being strategized and run on Social media platforms like
Linkedin, Facebook, Instagram and Google Ads for different objectives:

- Lead Generation Campaign
- Brand Awareness
- Engagement Campaign
- Search Ads
- Call Search Ads

- A focused promotion campaign with timely executed social calendars
has helped to create a well managed & optimized social presence
- Next step is to begin retargeting ads on social media channels to reach
those people who are interested but haven't taken a decision yet, to
further improve engagement and conversion rates

Result

Increased Brand Awareness, reach, recall and engagement
Added 1100+ page likes on Facebook, in less than 4 months
400+ qualified leads reported in less than 4 months, 4.5Lac+ Reach, 7Lac+ Impressions
Reduced CPL, CPI, and CPA