CREATIVE
STRATEGY
cREATIVE
STRATEGY
A brand uses a creative strategy to convey a specific message about a product/service. These are the parts of an effective creative strategy:
Creative objective: The creative objective is the main goal that a business wishes to achieve by formulating the creative strategy.
Target market: The target market refers to the people who the business aims at for selling a product/service.
Selling proposition: The selling proposition determines the benefit of a product/service that helps it differentiate itself from competitors.
Tone and platform for communication: The tone of communication refers to the ‘’voice’’ used by a brand to get their message across to the audience.
Set a timeline: Set a timeline for the execution of the creative strategy.
Creative solution to reach your target
Creative strategy to tell your brand story and reach your target audience
DESIGNING RESEARCH
Designing research refers to researching the target audience, audience characteristics, (age group, demographics), etc.
BRANDING
Branding refers to using specific icons, phrases, etc. in the disease to associate the graphic/creative concept with a specific other product, service, related brand, etc. Research needs to be conducted to identify what the brand represents.
CREATIVE IDEOLOGY & DEVELOPMENT
Creative ideology and development refers to the conceptualization and execution of the complete design. The message is communicated through the design through colours, fonts, logos, and images are selected. (vector, real images, icons, etc.)
