SOCIAL MEDIA
OPTIMIZATION
SMO Services In Delhi
INCREASE DISCOVERABILITY WITH SMO
Lets Build Brands is a marketing agency in Delhi offering social media optimization services to meet your requirements.
In today’s time, a lot of netizens spend their time on social media platforms. Given the increase in traffic on these platforms, brands have now started marketing their products/services on social media channels. However, without social media optimization, it can be challenging for businesses to promote their brand online. This is because putting out content on social media platforms is no longer enough. The content needs to reach out to as many people in the target audience as possible.
SOCIAL MEDIA
OPTIMIZATION
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Consistent Social Media Strategy: The brand’s social media strategy must be consistent in terms of factors like the content, design, layout, etc.
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Keyword Research: Keyword research helps identify appropriate keywords that can be used on social media platforms.
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Social Media Analytics: This is one of the main attraction points for marketers to use social media promotions-measurability.
SMO Agency IN DELHI
On different social media platforms, adjustments can be made to make specific adjustments in content to help increase the visibility and the reach of your content.
BUSINESS RESEARCH
COMPETITION MAPPING
Content STRATEGY
ORGANIC MARKETING
ANALYSIS & OPTIMIZATION
Optimization can be done in terms of the following:
Description: The Facebook business page must specify what the business does and its offerings.
URL/username: The Facebook URL must be easy for users to enter and remember so that they can easily discover the Facebook profile.
Call-To-Action: Facebook CTA’s like Call Now, Order now can encourage users to take a specific action on your Facebook profile.
Add Page Tabs: Multiple page tabs like Home, Posts, Videos, Groups, etc. can be added to encourage easy navigation.
Add proper images: Images help readers know more about your business. The profile picture and cover picture must be in sync with the business offerings.
Instagram optimization includes the following:
Bio Creation: The Instagram bio can give an overview of what the business does, its offerings, unique value proposition, etc.
URL’s: Links can be added in the Instagram bio, such as on the website.
Profile Picture: The profile picture can represent the business, like through a logo.
Template/Pattern: Instagram is mostly about photographs and videos. A specific template/pattern can be followed in terms of the graphics to ensure consistency.
LinkedIn optimization includes the following:
About Section/Summary: The About Section can include a summary about what the business/individual does, the products/services offered, etc.
Cover and profile picture: The cover and profile picture can either be of the individual or the company. They represent the brand logo/the individual’s picture, etc.
Profile Sections: LinkedIn profile sections include work experience, headline, education, location, work history, skills, etc.
Links: Relevant links like links to portfolio of a company, website link, etc. must be included.
Twitter optimization includes the following:
Twitter Bio: The Twitter bio must include relevant information about the business, keywords, and hashtags.
Profile Picture: The profile picture must relate to the business, like the brand logo.
Add Links: Add relevant links like the link to a website in your Twitter profile.
